Increased BART social media engagement by over 200%

BART has seen a sharp decline in ridership with work-from-home at its highest in the Bay Area. The public transit agency decided to focus on a unique audience to increase ridership: off-peak riders.

Oh! Social’s strategy included original content creation, sourcing user-generated content (UGC), trend hacking, and influencer marketing to significantly increase brand awareness and website traffic for BART.